Hello

I’m a Design Lead and Digital Product Designer driven by a passion for creating intuitive, user-centered products that deliver real value for both users and businesses. My approach is grounded in curiosity and a deep understanding of human behavior, which helps me design accessible, visually compelling solutions that align with both user needs and business objectives.

With a career spanning projects for smaller Swedish companies to global enterprises, I bring a holistic perspective to product design. My expertise lies in conceptual design, product development, accessibility, and design systems, informed by data and a user-first mindset.

Beyond crafting great designs, I’m deeply committed to supporting and mentoring my team, fostering collaboration, and encouraging continuous learning. I believe that empowering others is just as important as delivering impactful products.

When I’m not working, you’ll often find me at home with my family in a house south of Stockholm. I’m an avid gardener who loves growing my own vegetables and flowers, and I find joy in painting and unwinding with a great TV series.

Looking forward to connecting!

Rebecca Krebs

Career

Skandia logo
Principal product designer
2022 – current
H&M
Principal UI-designer
2021 – aug 2022
Design lead
2020 – 2021
Design director
2019-2020
Art Director
2017-2019
Digital designer
2015-2017
Art Director
2014-2015