Case – Husqvarna automower
As an Art Director at DigitasLBi I primarily worked with concepts for digitals campaigns for companies and at times I did som webdesigns as well.
Husqvarna hos one of the widest range of self-propelled lawnmowers on the Swedish market. Unfortunately, many of the Swedish consumers find it difficult to decide which model will best suit their garden. We needed to make it easier for them to choose. We created a digital banner (which was placed on Swedens largest website for home purchases) that contained a simple tool that made it easy to measure and calculate the size of your garden. Based on the result you where shown the lawnmower that was best adapted for that particular garden.
Awards won for Husqvarna auto mower
Bronze – Epica Awards
Merit Award – One show
Shortlist – The Lovie Awards